PINASayang Bayanihan 2026 is not a booth activation. It is the public launch of SariKo for the Filipino community in Vietnam — timed precisely at the 128th Philippine Independence Day, in front of the entire HCMC diaspora. Every task in this document is in service of that moment.
Mr. Tin is now a confirmed Founding Partner Investor in SariKo. Combined with his role as SAPI Secretary, he is our most powerful asset for this event — not as an external ally, but as someone with direct skin in the game. His activation changes the nature of this partnership from friendly collaboration to co-ownership energy.
Teresa Cantuba (Lutong Quezon) and Nora are designated as Founding Seller Superstars and peer referrers — authentic community voices with real seller credibility. Attendance caveat: Their presence at PINASayang is not confirmed. Kirk verifies attendance by June 7. If either or both are unavailable, the fallback is recruiting 1 to 2 paid interns to support the booth and carry out peer outreach on event day. Kirk owns this contingency.
| Task | Owner | Deadline | Priority |
|---|---|---|---|
| Poppet reaches out to Dr. Beth — reframe partnership as SariKo's official public launch at PINASayang. Confirm booth access or floor presence. Request stage mention or opening shoutout. | Poppet | May 23 | HIGH |
| Poppet reaches out to Mr. Tin Anadilla — activate as co-champion. Brief him on the expanded role. Align on his Viber and Facebook endorsement angle and event-day advocacy. | Poppet | May 23 | HIGH |
| Confirm booth or table slot at Victory Hotel for June 21. If paid, confirm cost and process payment. Secure exact placement in the floor plan (ideally near vendor check-in or high-traffic entry). | Kirk | May 25 | HIGH |
| Kirk reaches out to Teresa Cantuba (Lutong Quezon) and Nora to confirm their attendance at PINASayang and brief them on their Founding Seller Superstar peer-referrer role. Provide the vendor outreach script and ask them to begin warm referrals. If either confirms non-attendance by June 7, Kirk initiates intern recruitment immediately as fallback. | Kirk | May 26 | MED |
| Poppet assumes Interim CMO role for content drumbeat and event-day capture direction. Kirk is designated content capture operator on event day. | Poppet | May 27 | MED |
| Task | Owner | Deadline | Priority |
|---|---|---|---|
| Design and print booth banner — headline: "SariKo is Live. Shop and Sell Filipino, Right Here in HCMC." Include QR codes for joinna.sariko.store (sellers) and app.sariko.store (buyers). Add "128th Independence Day · Official Launch" tag. | Kirk + Poppet | June 4 | HIGH |
| Produce Founders Circle one-pager for event: one printed A5 sheet. Content: what SariKo is, what the Founders Circle is, $1,000 minimum, who has already joined (Rico and Zette Mariano, Rina Marty Perry). Clean, premium print. For Poppet's FC table use only. | Poppet | June 1 | HIGH |
| Print QR code standees (joinna.sariko.store for sellers, app.sariko.store for buyers — separate codes for tracking). Minimum 4 standees. Add Rebrandly UTM tracking per code. | Kirk | June 5 | HIGH |
| Print seller sign-up cards (offline fallback if people cannot scan). Name, phone, Facebook — Kirk follows up post-event. Target: 50 cards printed. | Kirk | June 5 | MED |
| Prepare branded SariKo giveaways or freebies for booth. Stickers, tote bags, or simple branded items — something tangible that walks out of the event with every attendee. | Kirk | June 7 | MED |
| Draft SAPI Facebook post for Dr. Beth and Tin to adapt and post — announcing SariKo as community partner and launch milestone. Tone: warm, proud, community-first. (Draft below in Section 05.) | Poppet | May 30 | HIGH |
Goal: confirm 10 new sellers before the event. The event amplifies an already-moving number — it does not start from zero.
| Task | Owner | Deadline | Priority |
|---|---|---|---|
| Identify vendors who have confirmed their participation in PINASayang 2026 via SAPI announcements or event registration. Build a target list. Aim for 30 vendors to contact. | Kirk + Tin | May 28 | HIGH |
| Kirk begins Messenger outreach to PINASayang vendors using the vendor script (Section 05). Mr. Tin provides warm introductions where he has a direct connection. Target: 30 outreach, 10 confirmed sellers before event day. | Kirk | June 15 | HIGH |
| Teresa and Nora (if attending) each send personal referral messages to at least 5 vendor contacts in their own networks. Not branded — personal. "I am on SariKo. You should join before the launch event." If not attending, assigned interns carry out equivalent outreach under Kirk's supervision. | Teresa / Nora or Interns (fallback) |
June 7 | HIGH |
| Mr. Tin posts or messages within SAPI member channels (Viber, Messenger group, Facebook group) — personal endorsement of SariKo seller offer. "As a founding partner and SAPI officer, I'm proud to..." Mr. Tin writes in his own voice. | Tin | June 5 | HIGH |
| Track outreach in a simple Google Sheet: Vendor Name / Contact / Date Reached / Status (Interested / Signed / No Response). Kirk updates daily from June 1. | Kirk | Ongoing | MED |
| Content Piece | Channel | Owner | Publish Date |
|---|---|---|---|
| SAPI official post — SariKo as community partner and launch moment. Dr. Beth and Tin both share or co-post. Hashtags: #PINASayangBayanihan2026 #SariKo #128thArawNgKalayaan | SAPI Facebook Page | Beth + Tin | June 3 |
| SariKo founder post — Poppet's personal reflection on what this launch moment means. Warm, grounded, builder tone. "We built SariKo for you. And we are launching — right here, on Independence Day." Ends with booth call-to-action. | SariKo Facebook / Poppet personal | Poppet | June 10 |
| Founding Seller Superstar feature posts — one per week. Teresa Cantuba (Lutong Quezon) and Nora. Real seller, real story. "This is who you are buying from." Drives buyer awareness and social proof ahead of the launch event. | SariKo Facebook + Instagram | Poppet | June 7, 14 |
| Countdown post — "7 days to SariKo's official launch. Join us at PINASayang Bayanihan 2026 at Victory Hotel." Include event poster image (official SAPI poster) with SariKo co-branding. | SariKo Facebook + Instagram | Poppet | June 14 |
| Mr. Tin's personal Viber community post — he announces SariKo's participation in his own voice as a founding partner and SAPI officer. Not a repost — an original personal message. High authenticity, high trust. | Filipino Viber Groups HCMC | Tin | June 15 |
| "See you at the booth" teaser reel — 30-second video. SariKo booth setup preview, QR code reveal, and "come find us at Victory Hotel this June 21." Energy: exciting, community, celebratory. | SariKo TikTok + Facebook Reels | Poppet | June 19 |
The day is split into two zones: Kirk owns the booth and content capture. Poppet owns the room — relationships, Founders Circle conversations, and community networking.
Hour-by-Hour Activation
The 72-hour window is non-negotiable. Speed of follow-up is the single variable that most event activations miss. Every contact gets a personalized message within 72 hours of the event.
| Action | Owner | Deadline |
|---|---|---|
| Kirk sends personalized Messenger follow-up to every vendor who received an outreach script, scanned the QR, or left a sign-up card. Opening line: "Great seeing you at PINASayang. Your SariKo store is ready — here's how to get started in 10 minutes." | Kirk | June 24 (72 hrs) |
| Poppet sends personal thank-you to Dr. Beth and Tin — voice note or call preferred, message as fallback. Reference specific moments from the event. Confirm next step in the SAPI partnership (standing SAPI meeting slot, recurring promo post, etc.). | Poppet | June 22 |
| Poppet follows up on each Founders Circle conversation from the event. One-on-one, personal. "Loved connecting at PINASayang. I mentioned SariKo's Founders Circle — here's the one-pager. Happy to walk you through it." Link to SAFE document. | Poppet | June 24 |
| Poppet (Interim CMO) directs packaging of event content into a short investor story clip (under 90 seconds) and a post-event recap post for SariKo social channels. Kirk handles raw clip compilation. Caption: "SariKo officially launched for the Filipino community in Vietnam — Independence Day 2026." | Poppet | June 25 |
| Kirk compiles final event metrics: total QR scans (Rebrandly), sellers signed up (new vs. from event pipeline), sign-up cards received, FC conversations held. Report to Poppet within 48 hours of event. | Kirk | June 23 |
| Poppet sends investor update to all current FC investors (Rina, Rico and Zette) including event metrics, photos, and clip. Subject: "SariKo — Official Launch Recap, June 21, 2026." | Poppet | June 28 |
| Kirk continues post-event seller onboarding follow-up — weekly touch for any contacts who did not convert immediately. Close the pipeline by July 5. | Kirk | July 5 |
Set up a small dedicated corner of the SariKo booth as a Founders Circle area. One printed one-pager. No pitch energy. Poppet handles every conversation personally. The event crowd provides live social proof — the platform is real, the community is real, the momentum is visible.
| Risk | Likelihood | Mitigation |
|---|---|---|
| Dr. Beth does not respond or confirm booth access by May 27 | Med | Tin escalates internally as SAPI Secretary. Kirk reaches SAPI event committee directly for floor access confirmation. Booth is not dependent on Beth's personal response alone. |
| Vendor outreach yields fewer than 10 pre-event confirmed sellers | Med | Activate Teresa and Nora peer referrals earlier (June 1 instead of June 7). If attendance unconfirmed, Kirk recruits interns immediately. Kirk does in-person outreach at any pre-event SAPI gathering. |
| QR scans low due to attendee unfamiliarity with the platform | Med | Kirk demos the app live on a tablet or phone — show, do not tell. Offline sign-up cards are the fallback. Every person who touches the booth leaves with a card minimum. |
| FC conversations do not convert — no one signs | Med | FC close is not the event-day objective. The event is the warm conversation. The 72-hour follow-up is the close. No pressure at the event itself. |
| Content capture is poor quality or insufficient | Med | Kirk is briefed with exact shot list (3 mandatory clips) before the event. Poppet reviews clip quality at 2PM as Interim CMO. Backup: Poppet's phone for candid crowd shots. |
| Teresa and Nora are unavailable or cannot attend PINASayang on June 21 | Med | Kirk confirms attendance status by June 7. If either is unavailable, he recruits 1 to 2 paid interns briefed on the SariKo pitch and peer outreach script. Interns work the booth alongside Kirk. Budget for intern day rate to be confirmed by Poppet by May 30. |
| Low event attendance reduces overall reach | Low | Pre-event content drumbeat drives our own community awareness independent of event attendance. Tin and Beth's channels reach the audience whether they attend or not. |